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The Whitney Block

Lethbridge

Other Names:

Statement of Significance

Description of Historic Place
The Whitney Block is a square, three-storey, brick, commercial building. It is located on a commercial lot in a key pedestrian area of the Lethbridge downtown core, close to Galt Gardens.

Heritage Value
The Whitney Block is significant for its association with the commercial development of Lethbridge. The Whitney Block was built in 1907 by David J. Whitney, a rancher and owner of the Ideal Farm (28th Street South). His brother, Frank Whitney, operated Whitney Real Estate from the Whitney building and also resided here. The building was designed by Medicine Hat architect William T. Williams. Originally, it had a sign on the top parapet which read “Whitney Block”.

Constructed during a period of commercial and residential expansion, the Whitney Block is significant for its associations with the commercial development of Lethbridge. The Whitney Block fulfilled local demand for office space for the growing and diversifying service economy during the early years of the 20th century. Over its life, the building has also housed hotels, such as the Coaldale hotel (1925 – 1940) and later Lincoln Hotel (opened 1945), as well as a rooming house, a store, a restaurant, a residence, an upholstery shop and one of the first queer theatres in Southern Alberta, known variously as Bordello, Club Didi’s, Didi’s Playhaus, and Theatre Outré. The Whitney Block’s rich commercial history attests to the continued commercial viability of the building given its key location in the downtown area, its large capacity, and its attractive design.


Character-Defining Elements
The Character-Defining Elements are expressed in the form, massing, and materials of the 1906 three-storey building and are:
- the prominent cornice on the third storey;
- the original materials, in brick stretcher bond and brick detailing on front (south) façade, including the brick pilasters on the second and third storeys;
- the pattern of fenestration on the second and third storeys on the front (south) façade, including original sandstone and brick window surrounds; and,
- the cornice and brass metal frieze on the first storey of the front (south) façade.


Location



Street Address: 411 - 3 Avenue South
Community: Lethbridge
Boundaries: Lots 12-14, Block 18, Plan 4353S
Contributing Resources: Buildings: 1

ATS Legal Description:
Mer Rge Twp Sec LSD

PBL Legal Description (Cadastral Reference):
Plan Block Lot Parcel
4353S
18
12-14


Latitude/Longitude:
Latitude Longitude CDT Datum Type
49.695940 -112.840940 Digital Maps

UTM Reference:
Northing Easting Zone CDT Datum Type

Recognition

Recognition Authority: Local Governments (AB)
Designation Status: Municipal Historic Resource
Date of Designation: 2023/11/16

Historical Information

Built: 1907 to 1907
Period of Significance: N/A
Theme(s): Developing Economies : Trade and Commerce
Historic Function(s): Commerce / Commercial Services : Office or Office Building
Residence : Multiple Dwelling
Current Function(s): Commerce / Commercial Services : Eating or Drinking Establishment
Residence : Multiple Dwelling
Architect: William T. Williams
Builder:
Context:

Additional Information

Object Number: 4664-0513
Designation File:
Related Listing(s):
Heritage Survey File:
Website Link: https://www.lethbridge.ca/building-and-renovating/historic-building-preservation/
Data Source: City of Lethbridge, Planning & Design, 4th Floor, City Hall 910-4th Avenue South, Lethbridge, AB, T1J 0P6
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